![]() 2016–20), or Drake at his Drakest, the Nike SNKRS app, sneaker flipping, virtue signaling, Donald Trump, protests not brunch. ![]() 2010–16), or the Blood Orange era, normcore, dressing like The Matrix, Kinfolk the club, not Kinfolk the magazine and Hypebeast/Woke (ca. 2003–9), or peak Arcade Fire, Bloc Party, high-waisted Cheap Mondays, Williamsburg, bespoke-cocktail bars Post-Internet/Techno Revival (ca. Monahan, who is 35, breaks down the three vibe shifts he has survived and observed: Hipster/Indie Music (ca. In other words, he’s someone who has made a career of translating cultural trends for a larger audience.Ī vibe shift is the catchy but sort of too-cool term Monahan uses for a relatively simple idea: In the culture, sometimes things change, and a once-dominant social wavelength starts to feel dated. Previously, Monahan had helped found the now-defunct art collective K-HOLE, known for giving a name to the 2010s phenomenon of normcore and succinctly explaining why all of a sudden everyone was wearing New Balance sneakers and dad jeans. She dropped a link to something titled “Vibe Shift,” an entry from a Substack called 8Ball, which turned out to be the weekly newsletter of a trend-forecasting consultancy founded by Sean Monahan. One morning in June, while I was puffing away on my stationary bike - fine, a Peloton - pretending I had enough time to get my body ready for the “hot vaxx summer” that never really was, my friend Ellen messaged me: “Okay, please let me know if this person is dumb.
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